John Herrman: Maybe it’s cold, and you need some winter gloves. You know the brand of your favorite coat and remember who made your warmest sweater. Gloves, however, have always just been gloves, purchased without too much thought. So you open up Amazon and search: “winter gloves.” On the first page you might see a … Continue reading All Your Favorite Brands, From BSTOEM to ZGGCD How Amazon is causing us to drown in trademarks.